Apple iTunes 12 is not just a player that allows you to listen to your favorite songs and watch movies. It is a full-fledged tool for organizing your media library, which offers the user all the most necessary tools (and even more!). For example, it is possible to create “smart” playlists that are formed based on user preferences, synchronize data with iPod, iPhone, iPad and Apple TV, record and import tracks from CDs in MP3, AAC, Apple Lossless, AIFF, WAV formats, edit ID3 tags and much more.

The application also provides access to the proprietary online iTunes Store and allows you to organize joint listening to music from other music libraries on the local network using the DAAP protocol.

When someone asks you to define exactly what iTunes is, you initially don’t know what to answer because it covers a wide range of functions and features that are related to multimedia content, i.e. music, videos and movies. On the one hand, it is much more than a simple media player from which you can enjoy and organize all your songs and videos, because it is also a store where you can purchase audiovisual content to expand your library. But on the other hand, it is also a content manager with which you can sync your iPhone or iPad with your Windows PC.

It has also become the control center for Apple Music, the music streaming service developed by the guys from Cupertino to compete with Spotify and Deezer, as well as an access point to hundreds of online radio stations organized by genre (alternative, dance, pop, rock, hip-hop, jazz, metal…) and Beats 1, the new Apple station hosted by the famous DJ from New Zealand, Zane Lowe.

In general, any user of an iOS device should install this program on their computer to use their phone or tablet to the fullest, although it is also very useful for any other user who has never touched an iPhone or iPad before. So popular is the software among users of any platform that the number of downloads reaches billions, and it has even given its name to a music festival.

Key features of the application:

• Playback of music, movies, podcasts.
• Organization of a multimedia library, the ability to create playlists, smart playlists and folders.
• Convenient navigation through the media library.
• The presence of the Genius function, which analyzes the user’s media library and offers songs and movies in the iTunes Store, based on their preferences.
• Access to the proprietary online store iTunes Store, allowing you to
  buy music, movies, iOS applications and books.
• Built-in multi-band equalizer.
• Recording and importing songs from CDs in MP3, AAC,
• Apple Lossless, AIFF, WAV formats.
• Normalization of the volume level.
• Editing ID3 tags.
• Mini-player mode.
• The presence of the iTunes Radio service.
• Sound visualization.
• The ability to listen to music from other music libraries in the local network via the DAAP protocol.
• Syncs with iPod, iPhone, iPad and Apple TV.